Social Butterfly Instagram Course

Capture Social Group

  • Visual Branding
  • Lead Magnet PDF
  • Long Form Sales Page

While I was working at Vivid Labs, Theresa came to us for help launching her new Instagram growth course. She had an existing brand (Capture Social Group) and a name for her course (Social Butterfly) but little in the way of established visual branding.

I designed a clean geometric logo that tied in the “butterfly” concept while staying true to the simple, modern brand of Theresa’s company.

With the visual brand established, I copy-edited and designed the lead magnet free download PDF, Instagram Stories Cheat Sheet, and designed a long form sales page for the program.

Logo variations

PDF lead magnet design

Sales page design (click to view full page)

Stylized drawing of potted monstera plant

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Stylized drawing of a small potted succulent