Through my contract work with a luxury skincare manufacturer and distributor, I was connected with Ashley Delahey, a young entrepreneur who was planning the launch of her medi-spa in Langley, BC.

Ashley had a general vision of her brand aesthetic, and was planning a to incorporate plenty of white marble, gold, and palm leaves in her space’s design. I designed a gold palm leaf logo and brand guide that was consistent with her physical location’s design.

From there I designed a comprehensive website for Ashley, detailing all of her available services as well as incorporating an online store where she could sell skincare products, an online appointment booking system, and an SEO-focused blog. I wrote a large volume of copy for the site, from simple sales copy to procedure information to product descriptions, as well as optimizing her blog posts for readability and SEO.